Healthier Choices, Not Disney Toys, More Likely to Get Parents to Buy Happy Meals

Among 1,092 parents in a Morning Consult poll of 2,201 adults conducted March 1-5, 56 percent said they are unlikely to order a Happy Meal for their children in the coming month, compared to 39 percent who said they likely will. The margin of error for the subsample of parents is 3 percentage points.

But 51 percent said the healthier meal options make them more likely to order a Happy Meal for their children, while 31 percent said they didn’t know or have an opinion.

A 43 percent plurality of parents said the Disney partnership would make them more likely to order a Happy Meal for their children, compared to 42 percent who did not know or had no opinion.

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